Expect to find:

The Invisible Loyalty Risk
Why vulnerability often goes unseen, and how misaligned communications quietly drive disengagement and churn.

Behavioural Signals That Matter
The early indicators hidden in customer journeys that reveal stress, confusion, and rising risk.

Real-World Customer Scenarios
Practical examples showing how everyday communications overwhelm customers, and how to prevent it.

Regulatory Expectations, Simplified
What regulators expect today, where organisations fall short, and why communication design now matters.

A Practical Path Forward
A clear, actionable approach to embedding vulnerability awareness into everyday communications.