--- title: MBA AI Week 2025 description: A week long series of events centred around improving AI communications image: https://landing.mba-group.com/hubfs/AI%20Week%20LP%20Featured%20Image%20(300%20x%20175%20px).png --- ![JN000006_MBAPulseLogoStack_(No Dots)_White - Horizontal](https://landing.mba-group.com/hubfs/JN000006_MBAPulseLogoStack_(No%20Dots)_White%20%20-%20Horizontal.svg "JN000006_MBAPulseLogoStack_(No Dots)_White - Horizontal") ![Q1Campaign_AIWeek_VisualIdentity_Stage02-16](https://landing.mba-group.com/hs-fs/hubfs/Q1Campaign_AIWeek_VisualIdentity_Stage02-16.png?width=800&height=547&name=Q1Campaign_AIWeek_VisualIdentity_Stage02-16.png "Q1Campaign_AIWeek_VisualIdentity_Stage02-16") **Where Innovation Meets Intelligence** ### November 10th - 14th 2025 AI Week, powered by the MBA Group, is a curated, week-long, multi-brand series of events exploring how artificial intelligence is transforming creativity, content, and decision-making across industries. Taking place November 10 - 14 at Hend House, the series brings together pioneering thinkers, leading brands, and creative collaborators. From AI-powered video marketing to intelligent decision-making and the future of creativity, AI Week is where innovation meets action.  ## What's On   ![Untitled design (77)](https://landing.mba-group.com/hs-fs/hubfs/Untitled%20design%20(77).png?width=200&height=100&name=Untitled%20design%20(77).png "Untitled design (77)") ## [AI & Creativity: Collaboration or Competition? ](https://landing.mba-group.com/mba-ai-week-2025#studio-certain)       ![#ED2B78 (800 x 267 px) (200 x 100 px) (600 x 300 px) (6)](https://landing.mba-group.com/hs-fs/hubfs/%23ED2B78%20(800%20x%20267%20px)%20(200%20x%20100%20px)%20(600%20x%20300%20px)%20(6).png?width=200&height=33&name=%23ED2B78%20(800%20x%20267%20px)%20(200%20x%20100%20px)%20(600%20x%20300%20px)%20(6).png "#ED2B78 (800 x 267 px) (200 x 100 px) (600 x 300 px) (6)") ### Tuesday, November 11, 2025 | 9:00 AM - 11:00 AM  Hend House, 233 Shaftesbury Ave, London WC2H 8EE Join us for a breakfast as we bring together leaders from across the creative world to explore how AI is reshaping culture, from design to entertainment, and what it means for the future of originality and authorship. With perspectives from Studio Certain, Fremantle, and PPL, this conversation will challenge, inspire, and spark new ways of thinking about creativity in the age of AI. ![#ED2B78 (800 x 267 px) (700 x 350 px) (5)](https://landing.mba-group.com/hs-fs/hubfs/%23ED2B78%20(800%20x%20267%20px)%20(700%20x%20350%20px)%20(5).png?width=700&height=350&name=%23ED2B78%20(800%20x%20267%20px)%20(700%20x%20350%20px)%20(5).png "#ED2B78 (800 x 267 px) (700 x 350 px) (5)") ## [Not Just a Transaction: Using AI to Drive Lasting Loyalty](https://landing.mba-group.com/mba-ai-week-2025#beyond-transactions)       ![#ED2B78 (800 x 267 px) (200 x 100 px) (600 x 300 px) (4)](https://landing.mba-group.com/hs-fs/hubfs/%23ED2B78%20(800%20x%20267%20px)%20(200%20x%20100%20px)%20(600%20x%20300%20px)%20(4).png?width=200&height=33&name=%23ED2B78%20(800%20x%20267%20px)%20(200%20x%20100%20px)%20(600%20x%20300%20px)%20(4).png "#ED2B78 (800 x 267 px) (200 x 100 px) (600 x 300 px) (4)") ### Wednesday, November 12, 2025 | 3:00 PM - 4:00 PM This online session brings together industry experts to explore how artificial intelligence is reshaping customer engagement. Moving beyond one-off campaigns and generic interactions, the discussion will uncover how AI can drive smarter personalisation, strengthen trust, and turn everyday touchpoints into lasting relationships. ![#ED2B78 (800 x 267 px) (700 x 350 px) (6](https://landing.mba-group.com/hs-fs/hubfs/%23ED2B78%20\(800%20x%20267%20px\)%20\(700%20x%20350%20px\)%20\(6.png?width=700&height=252&name=%23ED2B78%20\(800%20x%20267%20px\)%20\(700%20x%20350%20px\)%20\(6.png "#ED2B78 (800 x 267 px) (700 x 350 px) (6") [REGISTER NOW](https://mba-group.webinargeek.com/beyond-transactions-ai-lifetime-customer-value) ## [Beyond the Algorithm: How Brands Maintain Authenticity in the AI Era ](https://landing.mba-group.com/mba-ai-week-2025#beyond-algorithm)       ![#ED2B78 (800 x 267 px) (200 x 100 px) (600 x 300 px) (3)](https://landing.mba-group.com/hs-fs/hubfs/%23ED2B78%20(800%20x%20267%20px)%20(200%20x%20100%20px)%20(600%20x%20300%20px)%20(3).png?width=200&height=33&name=%23ED2B78%20(800%20x%20267%20px)%20(200%20x%20100%20px)%20(600%20x%20300%20px)%20(3).png "#ED2B78 (800 x 267 px) (200 x 100 px) (600 x 300 px) (3)") ### Thursday, November 13, 2025 | 9:00 AM - 11:00 AM ### Hend House, 233 Shaftesbury Ave, London WC2H 8EE  Join our breakfast panel to hear from , leading voices from Printful, Workmatik, LCP, and VideoSmart over coffee. These conversations will explore how AI is transforming storytelling, production, and personalisation, and what it takes for brands to stay authentic, trusted, and distinctive in an AI-driven world. ![#ED2B78 (800 x 267 px) (700 x 350 px) (1080 x 1080 px) (2)](https://landing.mba-group.com/hs-fs/hubfs/%23ED2B78%20(800%20x%20267%20px)%20(700%20x%20350%20px)%20(1080%20x%201080%20px)%20(2).png?width=1080&height=1080&name=%23ED2B78%20(800%20x%20267%20px)%20(700%20x%20350%20px)%20(1080%20x%201080%20px)%20(2).png "#ED2B78 (800 x 267 px) (700 x 350 px) (1080 x 1080 px) (2)") ### Enter Ticket Ballot ## Partner Events    ## [How to Build the Best AI Outcomes for Your Brand: Great Data Science Begins with Inclusivity ](https://landing.mba-group.com/mba-ai-week-2025#woai)       ![image (2)](https://landing.mba-group.com/hs-fs/hubfs/image%20(2).png?width=200&height=57&name=image%20(2).png "image (2)") ### Tuesday, 11th November, 2025 | 3:00pm – 5:00pm  ### Hend House, 233 Shaftesbury Ave, London WC2H 8EE We’re welcoming Women of AI (WOAI) to AI Week, to host an inspiring session on how inclusive talent identification and development can unlock more powerful, effective, and human-centred AI outcomes.  Manisha Mistry and Caroline Gorski, Co-Founders of Cerestrial, will uncover why the best AI results come from diverse minds, equitable opportunities, and inclusive design. Join the discussion to discover how your brand can play a part in building a smarter, more responsible AI future.  ![#ED2B78 (800 x 267 px) (700 x 350 px) (1)-2](https://landing.mba-group.com/hs-fs/hubfs/%23ED2B78%20(800%20x%20267%20px)%20(700%20x%20350%20px)%20(1)-2.png?width=700&height=350&name=%23ED2B78%20(800%20x%20267%20px)%20(700%20x%20350%20px)%20(1)-2.png "#ED2B78 (800 x 267 px) (700 x 350 px) (1)-2") ### Register Now # [AI Resources from MBA Group](https://landing.mba-group.com/mba-ai-week-2025#AI-resources)  [![Untitled design (65)](https://landing.mba-group.com/hs-fs/hubfs/Untitled%20design%20(65).png?width=200&height=200&name=Untitled%20design%20(65).png "Untitled design (65)")](https://landing.mba-group.com/from-hype-to-impact-ai-blueprint?hsLang=en) ## [AI Implementation Blueprint](https://landing.mba-group.com/from-hype-to-impact-ai-blueprint?hsLang=en)  It’s time for businesses to move beyond buzzwords and harness AI’s business-critical capabilities. This blueprint shows you how to shift from experimentation to execution, embedding AI across creativity, sales, and operations in a strategic, scalable, and responsible way. [![Untitled design (62)](https://landing.mba-group.com/hs-fs/hubfs/Untitled%20design%20(62).png?width=200&height=200&name=Untitled%20design%20(62).png "Untitled design (62)")](https://quiz.mba-group.com/) ## [Meet Your Match](https://quiz.mba-group.com/) ## [AI Quiz ](https://quiz.mba-group.com/) The quiz that pairs you with the AI solution built for you. Not sure where to start with AI? It's time to stop guessing. This quiz unlocks where AI can really make a difference for your business, based on how you think, work, and what you want to achieve. [![Untitled design (64)](https://landing.mba-group.com/hs-fs/hubfs/Untitled%20design%20(64).png?width=200&height=200&name=Untitled%20design%20(64).png "Untitled design (64)")](https://mba-group.com/contact/) ## [Bespoke Consultation](https://mba-group.com/contact/) We help big brands with complex needs transform the way they engage with their customers by delivering a unified approach to multichannel communications. With 8 AI features in our solutions, we're helping businesses harness AI, while keeping people at the forefront ,  © 2025 MBA Group  |  [Privacy Policy](https://www.mba-group.com/privacy-policy/)